Eastlink’s ‘Makin’ it Work’ returns for second season

Left to Right: Ejibola Adetokunbo-Taiwo, Holly Sorgen, Tanya Oliver, Rebecca Leigh and Keston Luke kickoff the second season of "Makin' it Work" during the launch party held at GPRC, Oct. 16, 2019. Economics students at the event were able to ask the panel questions regarding the success of their respective businesses. Submitted / Eastlink

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Eastlink Community TV has launched the second season of its hit program, “Makin’ it Work,” following the success of the first season which aired last year.

The season premiere took place Wednesday with a launch event hosted at Grande Prairie Regional College where a panel format gave economics students an opportunity to ask local entrepreneurs about their businesses.

“We’re really happy that we’ve gotten to a second season with it,” said Krystina Richards, who serves as Eastlink’s sales and marketing manager.

“The show really started on the premise of—there are so many unique businesses in Grande Prairie (so) how do we talk more about them and how do we give the community a platform to engage more with them?”

Speakers at the launch event included Holly Sorgen, executive director of Community Futures Grande Prairie; Tanya Oliver, CEO of the Grande Prairie and District Chamber of Commerce; and Rebeca Leigh, senior economic development officer with the City of Grande Prairie.

Each episode of the 13-part series will primarily focus on two local businesses and a not-for-profit entity within the community. As with the first season, a total of 33 local businesses will be featured throughout the second installment.

Speaking to the highlights of the show, Richards emphasized the willingness of the community to support the project.

“This is very much a community that rolls up its sleeves and works together,” she said.

“Every single business that we’ve approached or person in the community that we’ve asked for support has been gung-ho, ready to go, wants to be as helpful as they possibly can.”

According to a release, each episode focusses on the power of entrepreneurship and the benefits of starting a business in Grande Prairie with the aim of showcasing everything happening in the region.

Richards attributed the idea to jumpstart the show regarding “the diversity of the business landscape here—everything from home-based businesses to big corporations that call the entire Peace Region home and how different it is from other places in Canada to be successful in this area.”

“Sometimes it’s a little bit harder here and there are so many people who are figuring it out and being really successful,” Richards said.

According to Richards, the first season of “Makin’ it Work” was among the top rated shows in Alberta on the network last year.

“I think it’s that home feeling,” she said. “These are businesses that are owned by people I know are in the community,” she said. “Maybe my kids go to school with their kids or maybe I bought something from them or maybe I didn’t know they existed but I want to support them because they’re local—that’s what I believe attracts viewers to our program.”

“Wanting to do a season two was a no-brainer because we weren’t done telling the stories,” she added.

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